According to Clutch’s 2018 Small Business Survey, nearly 50 percent of small businesses spend less than $10,000 on digital marketing. Because they have modest or non-existent budgets for this purpose, small businesses usually try to handle everything in-house, which may be overwhelming for them. Furthermore, a huge chunk of small businesses is missing a key marketing opportunity, by failing to realize the importance of content marketing.
While they do use both websites and social media platforms, it seems like small businesses are merely at the beginning of the road toward successfully mastering them. They may see the need for investment, but not the right places to invest.
In digital marketing, the number of zeroes is not what determines the successfulness of your strategy. It is how you allocate your money. Here are some of the best digital marketing strategies small businesses should invest in.
Quality content marketing
Content marketing as a concept is very accepted among large companies, but it seems that small businesses still haven’t grasped the usefulness of this tool when it comes to business growth. Small businesses need to realize that users can smell an ad regardless of its fancy wrap, and since most of the online buyers are a younger audience, they need to realize that nearly 90 percent of millennials don’t trust traditional ads.
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